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Tinder is a location-based social search mobile app that allows users to like (swipe right) or dislike (swipe left) other users, and allows users to chat if both parties swiped to the right (a match).
The app can often be used as a hookup app, although searching for the hashtag "#tindersuccessstory" reveals many weddings and engagements can come from using the app as well.
The two later attended USC together and entered the Internet entrepreneurship field.
Rad has stated that the impetus for the app was his observation that "no matter who you are, you feel more comfortable approaching somebody if you know they want you to approach them." He believed that a "double opt-in" system could be created to potentially alleviate that stress.
This feature was released for the US, UK, and Canada.
a members-only service, offering their most exclusive features: Passport, Rewind, Unlimited Likes, five Super Likes per day, one Boost per month, and more profile controls.
Information available to the users is based on pictures from Facebook, a short bio that users write themselves, along with linking Instagram and Spotify account.
In November 2016, Tinder introduced more options for users to select their gender.
The average user would generally spend about an hour and a half on the app each day.
After transitioning from the clicking function Tinder initially used, Tinder became the first "swipe app", now a term to describe various apps that use swiping left or right to control what content the user sees in a browsing fashion.
As of November 11, 2015, Tinder's "Moments" feature had been retired.
The Boost feature lets the user have the top profile in the area for thirty minutes.
Companion apps were being developed by different companies allowing users to, for example, use the user's heart rate to determine which direction to swipe instead of the user swiping with their hands.