Demographic of online dating users Random chat for masturbating
Importantly, mobiles are the most important access devices here, beating out even PC/laptops.Smartphones may be essential to Tinder but they also make it easy to check other competitor services.
So, it’s clear that these new apps have yet to overtake traditional dating sites like Match.com, OKCupid and Chinese dating site Jiayuan.
Some websites have reported an increase in traffic as high as 350 per cent with some of the most popular sites bombarding singletons with adverts to convince them that 2013, or even the tail end of 2012, could be their time to be lucky in love.
According to Phillip Hodson, of the British Association of Counselling and Psychotherapy, the reason for the surge in people signing up to dating websites is down to singletons taking stock of their lot at the end of another year.
Two thirds of Tinder’s users think of themselves as brand-engaged, half say they tend to buy brands they see advertised and a significant 77% are telling their friends about new products.
Across all of these attitudes, Tinder users are ahead of average.
Getting online daters to spend their cash has been a major issue for the online dating industry; currently, only 1 in 8 dating site visitors are paying for them.